I recently posted a video about the Plaza Mayor in Segovia, Spain where I showed how a space in an ancient town served many functions for a variety of different kinds of people throughout the day. This next post is about how more mundane locations can implement the same activities with little more than paint, some potted plants, and a little civic and commercial organization. The end result is the transformation of a previously underused stretch of public road into a financially and socially active space. The process is fast and cheap. I visit Los Angeles with some regularity and I stumbled on this place by accident during one of the farmers market events that are held twice a week. I’m told that there are also film nights where a screen and projector are put up and the public is invited to watch movies for free. The inaugural film was “Who Framed Roger Rabbit” which I thought was appropriate for the occasion. I returned to the site the next day to see what the plaza looked like when it wasn’t full of vendors and people. None of the physical changes seemed terribly complicated or expensive. In other words, any neighborhood could duplicate this on the cheap if they were so inclined. There was clearly both a “push” and a “pull” in terms of increasing property values, new businesses, private investment, and neighborhood vitality. The area has been gentrifying for the last decade so the city is paying more attention to the needs of this specific area. (Money goes to money.) And the more the city and local organizations do to create public amenities the more the area gentrifies.